Robbie Williams running ‘social shopping’ discounts on official site
ROBBIE WILLIAMS OFFERING INNOVATIVE SHOPPING SYSTEM TO FANS
Robbie Williams is offering the relatively new concept of ‘social shopping’ to his fan-base through his official website. It is thought that by utilising his four million plus social media followers that fans can enjoy discount on some of his merchandise.
The scheme is run through BuyaPowa and from July 20 fans will be able to co-buy limited edition pieces and memorabilia as well as other best sellers from his official website RobbieWilliams.com
Through the model users can save money – this is achieved through a simple idea that the more people who buy an item the cheaper the item then becomes through economies of scale. Robbie’s company will be able to save money on bigger orders and essentially pass that discount down to consumers.
Sales will be available either through a Facebook app or through a dedicated Robbie Williams BuyaPowa page. Users essentially become marketers for the products as they encourage more people to join in to lower prices.
Tim Clark of Robbie Williams’ management, ie:music, said: “We decided to look at social commerce as a way to bring together our existing e-commerce store and Robbie’s huge community of fans, from both his official site and his social profiles. Co-buying is a great model because it’s fun and at the same time empowers fans to come together to buy popular and collectable items at affordable prices, they’re the ones in charge of driving the price down. Robbie has an extremely active community and co-buying is the perfect way to engage with them.”