INTRODUCING IMAGINE DRAGONS WITH THEIR ANTHEM ‘IT’S TIME.’
Imagine Dragons have just enjoyed a week as MTV’s Push artist of the week and have also premièred their new video for ‘It’s Time.’
The band are from Las Vegas and are doing very well on the Alternative Rock radio chart in the US.
“Any time I hear music, I also see visuals in my mind,” says Imagine Dragons’ lead singer Dan Reynolds of the video, which was shot on a dry lake bed in Barstow, CA. “’It’s Time’ is an emotional song that was written at a very transitional period of my life. I’ve always loved conceptual videos that leave room for the viewer room to interpret it in a way that is most personal to them. That is what we tried to do with this video. The director had a great vision for representing the song’s meaning in a subtle way. We wanted the video to be cinematic and true to the song.”
The song has a real anthemic feel about it – definitely worth checking out below!
The band are currently on tour in the US.