Ed Sheeran’s ‘+’ is most pirated album of 2012, UK now only second to US for downloads.
A new study of BitTorrent users has placed the UK second in the world in piracry activity, only behnd the US.
The Digital Music Index, compiled by monitoring service Musicmetric, has found that the UK’s total downloads during the first half of 2012 stands at 43,263,582 – compared to the US peak of 96,681,133. Of the UK’s downloads, 78% were albums and 22% singles which, if each album is assumed to contain ten songs, would leave the estimated individual song total at approximately 347m.
Looking at the country London tops the list of illegal downloads per household.
Manchester’s 1.3m illegal downloads earns the city the title of piracy capital, with Nottingham, Southampton, Liverpool and Sheffield rounding off the top five. It is interesting to note the significant student presence in the list’s top ten (which also includes Cardiff, Leeds and Leicester) – a factor which helps to explain their high piracy levels.
Ed Sheeran’s + topped the list of illegal album downloads, claiming first place in 459 of the 694 cities, towns and villages surveyed. The album was illegally downloaded an average of 55,512 times every month, with legal sales of the album hitting the 448,000 mark for the first half of 2012.
But Sheeran’s chart dominance was not unanimous, with the Isle of Wight’s most downloaded artist listed as American jazz crooner Louis Armstrong, while Great Yarmouth and the Oxfordshire village of Kidlington plumped for teen bopper Justin Bieber.
Completing the top three album downloads are Rizzle Kicks’ Stereo Typical and Rihanna’s Talk That Talk, the latter holding the position of world’s most pirated release with 1,228,313 downloads for the first half of 2012.